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The Truth About Fitness in the Media

The media has clouded the public's minds with false promises and attractive models. Fiction is more interesting than fact. I observed such claims in the advertisements of two popular magazines, Red Book and Fitness. There are several health and exercise myths out there for the simple reason that they sell products.

The first example I found in a magazine entitled Fitness, depicts an exercise machine that can solve anyone's problems through walking. The "Bow Flex Tread Climber" promises a flatter tummy, stronger tone legs, with a modified stroll. In reality, the add should state that a person may get similar results as the model if they increase their heart rate, eat correctly, and incorporate other types of training. Walking alone will not produce flawless results for the average person.

Secondly, is the promise of results in a pill form such as "Slimquick". There is little mention of proper nutrition and exercise, only emphasis on the benefits of the pill. Not to mention, the phrase, "rapid weight loss'. Lose thirty-four pounds in only eight weeks. Such results are possible but not practical or very healthy. Weight that is rapidly lost rapidly returns.

Another myth is that desert or sugar can be good for you. An add for Skinny Cow Ice Cream with caramel, claims to be "Big on taste, small on you". The caloric, fat, and fiber content are visible, but there is no mention of carbs or high sugar content. The effect of sugar reeks havoc on the body and a healthy diet regimen should not include sugar.

In addition is an advertisement for a nourishing smoothie drink. The slogan promises so much energy, it might be too much. One little drink will not give a person all the nutrients and energy they need for the entire day. A more realistic statement would indicate an energy boost or bonus nutrients, coupled with daily vitamins and nutritious foods.

Finally, a nutritional bar made by a candy company. Once more, there is no mention of all the sugar providing the short-lived energy boost. A more appropriate definition is a glorified candy bar. Multi-vitamins, nutritious food, or protein shakes are the best ways to "snack smart".

The media advertises false promises in a pretty package. They are out to keep readers interested, not well informed. Factual information is too boring and does not generate enough wealth. Such myths are bi-products of ideas people choose to accept because the public is obsessed with the quick and easy route.

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